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Marketing Management -Case Study



Kindly read the attached case study very well in order to answer the requirements below:

Refer Case study

For this case study complete the following tasks (no more than 4 pages):

Task 1: Design an executive summary for the case highlighting all the critical points of the case. Your executive summary should be less than 250 words.

Task 2: Describe in details the main problem in the case. Describe the marketing related issue(s) facing the company presented in the case. Give examples from the case to support your identification of the issues. (start with a new page for task 2)

Task 3: Design the following for the company in the case study

  • Mission of the company
  • Vision of the company
  • Core Values of the company
  • Customer value proposition statement for the company

Task 4: Imagine yourself as a consultant to the company in the case, design a comprehensive solution to resolve this brand related issue, explain your solution using examples from the case, examples from real-life, and the academic theory discussed in class (you should read the PowerPoint slides in order to use the academic theory).

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