Now that you have completed the research, senior management has asked you to review a draft of the research report that a member of your research team has written. Your review should include an assessment of the effectiveness of the report and the use of various marketing research techniques. Read the attached Professional Urologists Questionnaire and Professional Urologists Report prior to preparing your review.
Note: You may also wish to review research design, sample design, and data-collection methods, as discussed within Chapters 4, 6, 8, 9, 13, and 14 of the text.
Write a four to six (4-6) page paper in which
- Briefly explain the main objective(s) of the research that you believe the report was meant to capture.
- Evaluate the strengths and weaknesses of the questionnaire in relation to determining patient satisfaction and objectivity. Provide two (2) specific suggestions for improvement.
- Assess the compatibility of research design, sample design, and data-collection methods with actual purposes of the study purposes, as well as the degree of conformity to research principles discussed in the text. Suggest two (2) changes that you could make in order to increase the effectiveness of these aspects of your research.
- Evaluate the effectiveness of the data analysis in providing useful information for the client. Provide your opinion as to the usefulness of the analysis for the client (e.g., whether or not the analysis provides findings, conclusions, or recommendations, etc.).
- Demonstrate the primary manner in which the marketing research met the objective(s) of your study. Propose two (2) changes you could have made in the formulation or execution of the research in order to have better met the research objective(s). Provide a rationale for your response.
- Suggest key modifications that you could make in order to fill any gaps in the report and thus help the clients to better understand the results.
- Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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