Media Advocacy and Journalism – Lion Essays

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Media Advocacy and Journalism3/4/20141Policy Stakeholder AnalysisSocial and Behavioral Foundations of PHC Overview of Lab 5Reminder – Policy Processes Priorities are settled by negotiation among interest groups A policy becomes more than a statement on paper when resources are allocated to undertake the steps to achieve the policy A policy becomes a reality when those resources and strategies are actually put into practice23/4/20142Lab 5: Stakeholders and Blogs Select a current specific and real health or health-related policy issue for analysis in a real country or location Identify key stakeholders around that policy issue and analyze their positions Develop a blog posting with key points aimed at these stakeholders. As stakeholders are not just ‘the public’ or ‘professionals’ but specific civil society groups, NGOs or professional associations3Lab 5 Processes Submit your Lab 5 topic proposal (using the Lab 5 Blog Proposal Form in the Online Library) via the course Drop Box If working in a group (no more than 4) make sure all names on form, but only one person submit for group43/4/20143Blog Proposal Form Part 1: Site and Topic5Topic: Specific Country, State, Local Government concerned …Nature of the policy issue …Your/your group’s position on the issue …Blog Proposal Form Part 2: Stakeholder Analysis6Stakeholders Characteristics Involvement, interestand importance of group concerning the policyissuePosition on the Issue (for, against,uncommitted)1 2 3 4 5 6 etc.3/4/20144Blog Proposal Form Part 3: Weblinks, References, Resources7Name URL Brief DescriptionMalaria Journalhttp://www.malariajournal .com/content/12/1/268Article: Ownership and use of insecticide-treated nets during pregnancy in sub-Saharan Africa: a reviewPolicy Stakeholder Analysis? Who is involved?  What is the nature of their involvement? What are their characteristics?  Interest in the issue• High—Moderate—Low  Power/influence• High—Moderate—Low  Position taken• Support—Mixed—Marginal—Opposed  Potential or actual impact• High—Moderate—Low83/4/20145StrategiesStakeholder’s positionStrategySupportive   InvolveMixed   Collaborate Marginal   Monitor Opposed   Defend9The LLIN Policy Challenge Specific Country, State, Local Government concerned  Nigeria with a focus on Akwa Ibom State Nature of the policy issue  Routine distribution of LLINs/ITNs to guaranteecontinued supply and protection of vulnerable groups Your/your group’s position on the issue  Support State allocating funds to provide LLINsfor routine distribution103/4/20146A Sample Stakeholder AnalysisWho would be the stakeholders to influence Insecticide Treated Net policies in Nigeria, for example? National Professional Groups such as Medical Association, Nurses and Midwives Association, Environmental Officers International NGOs such as Jhpiego, Africare, Nets for Life, Malaria Consortium International donors and development partners such as UNICEF, USAID, DfID, WHO, World Bank11More Malaria/ITN Stakeholders Local NGOs/CSOs  Society for Family Health  Malaria Control Association  Association of Civil Society Organization inMalaria Control, Immunization and Nutrition (ACOMIN) Corporate Affairs Offices  ExxonMobil, Shell, Chevron, Coca Cola Pharmaceutical and Textile Companies  Medicine Sellers and Pharmacy Associations123/4/20147Sample of Stakeholders (with examples)Groups Involvement Interest Power Position Impact Professional (Env Hlth)Standards ServiceMod High Mixed ModIntl Donor (USAID)Funds TA Mod High Mixed HighLocal NGO (SFH)Service AdvocacyLow Mod Support LowIntl NGO (M Consort)Service TAHigh Mod Support ModCorporate (ExxonMob)Funds, Nets Low Mod Marginal LowTextile Man AssocProducts High High Oppose High 13Sample of StakeholdersGroups Involvement Position Strategy Professional (Env Hlth)Standards Service Mixed CollaborateIntl Donor (USAID)Funds Tech Assist Mixed CollaborateLocal NGO (SFH)Service Advocacy Support InvolveIntl NGO (M Consort)Service Tech Assist Support InvolveCorporate (ExxonMob)Funds Marginal MonitorTextile Man AssocProducts Sales Oppose Defend 143/4/20148Advocacy Processes Advocacy is an action directed at changing the policies, positions, or programs of any type of institution (including the stakeholders) Advocacy Processes  Press Releases  Press Conferences  Media Advocacy  Policy Briefs  Lobbying  Blogging Coalitions should be formed, facts need to be mustered, funds must be raised15Role of Stakeholders Who can be involved in a Malaria in Pregnancy Coalition? Where can we raise funds for advocacy activities? What are our sources for ITN statistics and facts to share with stakeholders and policy makers?  Online Sources?  Print Sources?  Key Research Organizations?  Implementing Agencies and Partners?163/4/20149Which Advocacy Process for which Stakeholder?Process Stakeholder, Policy Maker Media Advocacy, Advocacy JournalismPrint media still has value among many because it becomes ‘the record’; electronic media has immediacy, especially for ‘events’Lobbying Many stakeholders and policy makers want ‘face time’ as a sign of respect and an opportunity for confidential discussionPolicy Briefs, DisseminationSlightly more academic; useful for legislative aids and international agency staffBlogging, Internet Requires internet access, but may be picked up by the main media outlets and by legislative aids17Advocacy Journalism Journalists write blogs, but are bloggers journalists? Wikipedia says that Advocacy journalism is a genre of journalism that intentionally and transparently adopts a non-objective viewpoint, usually for some social or political purpose Because it is intended to be factual, it is distinguished from propaganda183/4/201410Media Advocacy and JournalismAdvocacy Journalism is also distinct from instances of media bias and failures of objectivity in media outlets, which attempt to be – or which present themselves as – objective or neutral19‘Blogs’ from Wikipedia, the free encyclopedia A blog (a contraction of the term “weblog”) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video  Entries are commonly displayed in reverse-chronologicalorder  “Blog” can also be used as a verb, meaning to maintain oradd content to a blog  Many blogs provide commentary or news on a particularsubject  Others function as more personal online diaries(http://en.wikipedia.org/wiki/Blog)  As of August 2013, blog search engine Technorati wastracking 1,331,254  http://technorati.com/blogs/directory/203/4/201411More on Blogs A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic The ability for readers to leave comments in an interactive format is an important part of many blogs Most blogs are primarily textual, although some focus on art, photographs, sketches, videos, music, and audio (podcasting)  See I-Reports from CNN  Micro-blogging is another type of blogging,featuring very short posts (think Twitter)21Sample Blog from Malaria Matters223/4/201412Sample Twitter23Our Class Policy Blog24http://sbfphc.wordpress.com/3/4/201413Next Steps Identify a current policy issue in a very specific country/setting Decide to work alone or as a team  Submit a blog proposal on the policy issue inthe Drop Box  After feedback, write and post your blog  Read what others have posted  Make comments on at least two other blogpostings 25Factors in Assessing Blogs Your entry will be graded on the following elements:  Brevity and Conciseness: Aim to make your keypoints in 300 words or fewer  Graphics: Include at least one appropriategraphic which could be a photo, a graph or a video (give credit as needed) Links: Include links to key reference material and news stories that provide further information and viewpoints on the policy Conclusion: Ensure there is a clear actionable statement at the end263/4/201414Steps Again … Submit Blog Topic Proposal  Post your Blog  Comment on other entries27The post Media Advocacy and Journalism appeared first on Lion Essays. “Looking for a Similar Assignment? 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