Be Sure to Review the directions under Course Materials before submitting this assignment!

Media Consumption 1 Assignment:

For today’s Reflection – you must analyze a print advertisement, using any two class vocabulary terms, as described in the assignment instructions.

You will find the instructions on the handout distributed in class, and under the “Course Materials” section here on canvas.

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.“

~Leo Burnett

Full Credit = 35 points:

• • Embeded media item directly into post (using the canvas “insert/edit media” tool above), 5 points
  • 1 paragraph description of chosen media = 10 points (See assignment handout for how to do this!)
  • 2 paragraphs of analysis = 10 points
    • These must be substantial paragraphs – with a topic sentence, and well-argued points. Don’t try breaking one good paragraph into two bad ones. Short, two-or-three sentence paragraphs won’t receive full credit.
    • Each of the two analysis paragraphs must have ONE term/concept (including the assigned term for that week’s MCR if applicable), from class list underlined.
    • Remember – two vocab terms – *One within each of your analysis paragraphs* (not within your description)
  • Comment *thoughtfully and substantially* (at least three sentences *that move the discussion forward*) on at least two of your classmates’ posts = 10 points

Start your post with a greeting that uses your classmate’s name (required). Say something meaningful about whatever your classmate has written in their MCR. This is not the place to simply agree and say “good job” to your classmate, (you are encouraged to do that – but it is not sufficient for points). If you agree with what they said, say so, then add something new that they didn’t mention. If you disagree, say so (respectfully) and let us know why. Or tell us something altogether new about the topic.

• Be sure that your first comment is on a post that has no comments on it yet (if one exists at the time you post).
• Remember to begin your feedback comments with a greeting that includes the student’s name, so I know who you’re addressing as I view your work in the gradebook.