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MGMT 324 Organizational Culture & Commitment at Zappos


Please read the 3 articles shown below about Zappos.com the online retailer. After

reading these articles, think about the five questions listed below. Your assignment is to
respond to these questions (and to see what other class members are thinking) using
the Discussion Board at the bottom of this page.


  1. What personality traits does the CEO Exhibit?
  2. How would you describe the CEO’s leadership style?
  3. How would you describe the culture of the organization?
  4. Describe the aspects of Zappos that have made it successful.
  5. Do you think you would like to work at Zappos? Why or why not?

This is a graded discussion. Your grade will depend on doing the assignment by the due date, posting your responses to the questions, and responding to others; comments in a thoughtful and polite way. As a guideline, you should make at least two postings:

  • The first should be your own ideas about the leadership, culture, and success of Zappos.com. You should also comment on whether or not you think you would like to work there.
  • The second posting should be a response to someone else’s thoughts on the
    company. Follow up on someone’s ideas, ask questions, or share observations that
    are interesting. Just saying “Good idea” is not a sufficient response.

You must complete your part of the Discussion by: April 19, 2021.

Click on the links below to read the articles or see them in the Zappos folder in
the Modules section of this Canvas site:

1. https://www.nytimes.com/2010/01/10/business/10corner.html (Links to an external site.)

2. https://www.wsj.com/articles/SB10001424052748703899704576204413874760334

3. https://www.youtube.com/watch?v=DewArY9rbs0 (Links to an external site.)

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