This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a strategic social media strategy. This is based on a SPECIFIC social media organization ( I will disclose the name)
Guidelines for Submission: paper must be submitted as a 4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.
Critical Elements
Social Media Overview:
Social Media Overviews how social media has been used by businesses over the past decade, supporting overview with research
Social Media Overview:
Best Practices Summarizes established best practices regarding the use of social media by businesses
Social Media Overview: Opportunities and Limits
Explains the opportunities and limits of social media as a communications tool
Business Goals: Current State
Analyzes the business’s current state and identifies gaps that will be addressed using social media
Business Goals: Achieve Its Goals
Explains how audience engagement through social media can help the business achieve its goals supporting explanation with examples
Articulation of Response
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
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