Overview: You will evaluate the methods by which Nike managed change within the organization as a means of implementing its new CSR policy. Much of your analysis will focus on communication strategies. In order for a company to change its culture, all members of the organization must understand the vision, believe in it, and adapt behaviors to create a positive working environment.
Analyze the strategies Nike employed to create change—focusing on specific examples that were effective as a means of adopting new policies.
Guidelines for Submission: Must be 8 to 10 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins.
Specifically, the following critical elements must be addressed in the paper and answered using the outlined format below:
1. Description of Nike’s New Approach to CSR
2. Description of the Culture Nike Was Trying to Create
3. Communication Strategies to Create “Buy-In” Throughout the Organization
4. Scenario Planning and Proactive Measures
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