please answer each question ASAP within less than two hours just in two or thre

24/7 Homework Help

Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!


please answer each question ASAP within less than two hoursjust in two or three sentencesPlease read the following case carefully and answer all the below questions following the text:(Source: Coca-Cola Case study: C.W. L. Hill, “International Business: Competing in the Global Marketplace.”,9th edition,McGraw-Hill P.518-519)Coca-ColaCoca-Cola, the iconic American soda maker, has long been among the most international of enterprises.The company made its first move outside the United States in 1902, when it entered Cuba. By 1929, Cokewas marketed in 76 countries. In World War II, Coca-Cola struck a deal to supply the U.S. military withCoca-Cola wherever in the world it went. During this era, the company built 63 bottling plants around theworld. Its global push continued after the war, fueled in part by the belief that the U.S. market wouldeventually reach maturity and by the perception that huge growth opportunities lay overseas. Todaymore than 59,000 of the company’s 71,000 employees are located in 200 countries outside of the UnitedStates, and over 70 percent of Coca-Cola’s case volume is in international markets.Until the 1980s, Coca-Cola’s strategy was one of considerable localization. Local operations were granteda high degree of independence to manage their own operations. This all changed in the 1980s and 1990sunder the leadership of Roberto Goizueta, a talented Cuban immigrant who became the CEO in 1981.Goizueta placed renewed emphasis on the company’s flagship brands, which were extended with theintroduction of Diet Coke, Cherry Coke, and the like. His prime belief was that the main differencebetween the United States and international markets was the lower level of penetration in the latter,where consumption per capita of colas was only 10 to 15 percent of the U.S. figure. Goizueta pushedCoca-Cola to become a global company, centralizing a great deal of management and marketing activitiesat the corporate headquarters in Atlanta, focusing on core brands, and taking equity stakes in foreignbottlers so that the company could exert more strategic control over them. This one-size-fitsall strategywas built around standardization and the realization of economies of scale by, for example, using thesame advertising message worldwide.5Goizueta’s global strategy was adopted by his successor, Douglas Ivester, but by the late 1990s the drivetoward a one-size-fits-all strategy was running out of steam, as smaller more nimble local competitorsmarketing local beverages began to halt the Coke growth engine. With Coca-Cola failing to hit its financialtargets for the first time in a generation, Ivester resigned in 2000 and was replaced by Douglas Daft. Daftinstituted a 180-degree shift in strategy. Daft’s belief was that CocaCola needed to put more power backin the hands of local country managers. He thought that strategy, product development, and marketingshould be tailored to local needs. He laid off 6,000 employees, many of them in Atlanta, and grantedcountry managers much greater autonomy. In a striking move for a marketing company, he announcedthe company would stop making global advertisements, and he placed advertising budgets and controlover creative content back in the hands of country managers. Ivester’s move was in part influenced bythe experience of Coca-Cola in Japan, the company’s second most profitable market, where the bestselling Coca-Cola product is not a carbonated beverage, but a canned cold coffee drink, Georgia, that issold in vending machines. The Japanese experience seemed to signal that products should be customizedto local tastes and preferences, and that Coca-Cola would do well to decentralize more decision-makingauthority to local managers.However, the shift toward localization didn’t produce the growth that had been expected, and by 2002the pendulum was swinging back toward more central coordination, with Atlanta exercising oversightover marketing and product development in different nations. But this time it was not the one-size-fitsall ethos of the Goizueta era. Under the leadership of Neville Isdell, who became CEO in March 2004 andretired in July 2008, Coca-Cola reviewed and guided local marketing and product development butadopted the belief that strategy, including pricing, product offerings, and marketing message, should bevaried from market to market to match local conditions. Isdell’s position represented a midpoint betweenthe strategy of Goizueta and that of Daft. Moreover, Isdell stressed the importance of leveraging goodideas across nations. An example is Georgia coffee. Having seen the success of this beverage in Japan, inOctober 2007 Coca-Cola entered into a strategic alliance with Illycaffe, one of Italy’s premier coffeemakers, to build a global franchise for canned or bottled cold coffee beverages. Similarly, in 2003 theCoca-Cola subsidiary in China developed a low-cost noncarbonated orange-based drink that rapidlybecame one of the bestselling drinks in that nation. Seeing the potential of the drink, Coca-Cola rolled itout in other Asian countries. It has been a huge hit in Thailand, where it was launched in 2005, and seemsto be gaining traction in India, where it was launched in 2007Questions:1. Why do you think Roberto Goizueta switched from a strategy that emphasized localizationtowards one that empathized global standardization? What were the benefits of such a strategy?2. What were the limitations of Goizueta’s strategy that persuaded his successor, Daft, to shift awayfrom it? What was Daft trying to achieve? Daft’s strategy also did not produce the desired results.Why do you think this was the case?3. How would you characterize the strategy pursued by Coca-Cola under Isdell’s leadership? What isthe enterprise trying to do? How is this different from the strategies of both Goizueta and Daft?What are the benefits? What are the potential costs and risk?4. What does the evolution of Coca-Cola’s strategy tell you about the convergence of consumertastes and preference in today’s global economy?NOTE: The scope of work is to answer the questions accurately in academic writing as this is a post-graduate project.It’s important to include valid points and justification in the answer, minimum 1 paragraph for each question.

Hire a competent writer to help you with

please answer each question ASAP within less than two hours just in two or thre

troublesome homework