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PLEASE READ!!!!Please see the below instructions, the attached instructions, rubric and supporting documents needed to complete the assignment. This assignment consist of two powerpoint presentations with detailed speaker notes (12 slides each) and a 4 page paper. Please follow the instructions and rubric very very very carefully and closely. Also utilize all the supporting documents needed to complete the assignment. Make sure the assignment is 100% plariagism free.Instructions:CompetenciesIn this project, you will demonstrate your mastery of thefollowing competencies:Manageelements of a sustainable global brandProposea method to marketDesigna marketing strategyScenarioYou are the regional marketing director of a theme park inthe southeastern United States that is part of global brand. The chiefmarketing officer of global operations has called upon you to help coordinatethe marketing tasks related to rolling out an emergency response to a recentsafety and injury incident at one of the parks that resulted in seriousinjuries to employees and customers. This theme park was closed immediatelyfollowing the incident to ensure safety measures for customers and employeesand to deploy the needed safety measures.Now, as the theme park is all set to reopen, the CMO hascalled you to take a lead in planning the marketing strategy to support thereopening of the park. Your responsibility is to design a phased strategy forreopening all parks, with critical objectives such as maximum safety, crisiscommunication, customer satisfaction, and profit potential. You must coordinatemarketing strategy with corporate strategy, as failed or successful planningwill impact brand success and recognition.You have determined the scope of work and have outlined thehigh-level plan. As a first step, you decided to perform the brand analysis andidentification of critical elements to successfully market the reopening of thepark. Based on the outcomes, you developed a customizable marketing strategytemplate that can be used by other theme parks under the same umbrella.Next, you need to create a presentation (toolkit) to shareyour analysis and recommendations for the proposed marketing support of thepark. But, as you are working to complete the final bit of the toolkit, yoursocial media monitoring partner shares a report of the theme park’s socialmedia image and performance. The report shows a significant spike in negativepublic feedback. The report states there is the perception of an uncaring,careless brand forcing a reopening for profit. Your presentation should alsoinclude strategies for how you will address the emerging negative perception onsocial media about the theme park. You will show this presentation to your CMOand other regional marketing directors of the park.DirectionsPart One: Strategic Brand Implication and ManagementSubmit a PowerPoint presentation to share your analysis andrecommendations for the proposed marketing support of the park. Ensure youaddress any feedback received in Milestone One before you submit the finalpresentation.Brand Analysis and Implications —In this part ofthe project, you will present the brand implications of reopening the park.Your presentation should include the following critical factors:Determinethe essential factors which can impact the brand equity whenreopening the park. (slides 1–3)Describethe importance of brand equity to the organization. (slide 1)Providepositive implications (slide 2):Safetyconcerns addressed and communicatedCommunityand local government support for reopeningEmployeesupport for reopeningProvidenegative implications (slide 3):Socialmedia negative reactionsEmployeenegative concernsOperationalconcerns for safetyDescribethe strategic communication plan that should occur beforeand after the park reopens. Your responses should address the following(slides 4–8):Identifythree key stakeholder groups from this list:EmployeesCustomersGovernmentagenciesCommunitiesVendorsDescribeeach stakeholder’s interests in the organization.Describetheir communication needs.Identifythe best mode for communicating with them based off their needs.Describethe impact that reopening the park could have on each identifiedstakeholder (low, medium, or high). Why?Functional Departmental Roles and Responsibilities —Inthis part of the project, you will identify the functional department anddescribe their roles and responsibilities in making the reopening of the park asuccess. Your presentation should include the following critical factors(slides 9-12):Identifythree functional departments, including marketing, which playa significant role in the reopening process. (slide 9)Considerwhich departments will be most engaged in the reopening process.Describethe roles and responsibilities of these functionaldepartments in the safe and successful process of reopening the park.(slide 10)Developan internal communication plan that addresses thefollowing (slides 11–12):.How will you take feedback from thestakeholders?a.What could be the legal and ethical issues inreopening of the park? To understand the specific guidelines, refer to the memofrom the legal team.b.What will be the frequency of meetings withstakeholders to share relevant information?Part Two: Customizable Marketing Plan TemplateBased on the information provided to you, share a completedmarketing plan template for the reopening of this individual park. Ensure youaddress any feedback received in Milestone Two before you submit the finaltemplate.Your template should include the following criticalsections:Determinetwo methods to be used for consumer research indeveloping the marketing plan. Provide rationales.Determinethree traditional marketing methods you will use indeveloping the marketing plan and provide rationales. Your response shouldaddress the following:Howwill the identified methods help in the acquisition of the new customers?Howwill the identified methods help in the retention of the existingcustomers?Whatare the advantages and disadvantages of the identified methods?Determinethree digital marketing methods you will use indeveloping the marketing plan and provide rationales. Your response shouldaddress the following:Howwill the identified methods help in the acquisition of the new customers?Howwill the identified methods help in the retention of the existingcustomers?Whatare the advantages and disadvantages of the identified methods?Explainhow the traditional and digital marketing methods you haveselected will work together to optimize the brand. Your responseshould address the following:Whichmethod do you think could be most impactful in addressing your targetaudiences?Whichmethod do you think could be most effective in branding?Canboth digital and traditional marketing support the brand and growth ofthe business?Explainthe crisis management strategies to be implemented priorto reopening. Your response should address the following:Howcan we focus on customer expectations to improve brand damage from the incident?Howcan we support our employees’ needs in reopening the park?Whatpossible crises could arise relevant to the incident and reopening?Determine onelegal and one ethical issue that could arise and negativelyimpact the organization’s brand image upon reopening and provide proactivesteps that could be taken now to prevent them.Part Three: Measuring Your Strategic Marketing Plan’sSuccessSubmit a PowerPoint presentation to share your analysis andrecommendations for the proposed marketing support of the park.Providea marketing strategy that considers the following areas(slides 1–4):Digitalmarketing strategyTraditionalmarketing strategyCommunicationsand public relations strategyEventmarketing strategyMonitoring Your Marketing Strategy— In this partof the project, you will explain how you will monitor the performance of yourstrategy. Your presentation should include the following critical factors:Identifythree SMART marketing objectives and describe how theyalign with safety, customer satisfaction, and profitability. (slide 5)Identifyone KPI that can be used for each of the marketingobjectives. (slide 6)Describethe methods that could be used to monitor performance ofthe three marketing objectives. Provide rationale. (slides 7–8)Usingplan-do-check-act (PDCA) methodology, provide a continuousimprovement process for preserving brand identity and reputation.(slides 9–10)Describe twomarketing strategies to address negative public feedback onsocial media. (slides 11–12)Considerthe role of public relations.Considerthe role of crisis management.What to SubmitTo complete this project, you must submit the following:Strategic Brand Implication and ManagementSubmit a PowerPoint presentationwith 12–13 slides.Customizable Marketing PlanTemplateSubmit a 4- to 6-page Worddocument with 12-point Times New Roman font, double spacing, and one-inchmargins.Measuring Your StrategicMarketing Plan’s SuccessSubmit a narrated PowerPoint presentation with 12–13 slides.Note: Remember to use both onscreen text and speakernotes in your PowerPoint presentations to convey your information effectively. Preciseand extensive speaker notes should be used addressing all the critical elementsin the presentation. For example, you can use brief bulleted lists on the slideand include detailed explanations in your speaker notes.Supporting MaterialsThe following resources support your work on the project:OrganizationalChartCMO MemoMemo FromLegal TeamCMO Memofor Target AudienceExemplarCommunication Grid
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