• Home
  • Blog
  • Please see the below instructions. I have also attached the instructions with Ru

Please see the below instructions. I have also attached the instructions with Ru

0 comments

GET A PROFESSIONAL PAPER DONE BY AN EXPERT

Please see the below instructions. I have also attached the instructions with Rubric and the Business Intelligence Memo needed to complete the assignment. Please follow the instructions and rubric very closely and utilize the Business Intelligence Memo to complete the assignment. Please make sure it is 100% plagiarism free.Instructions:OverviewIn today’s information age, customers have access to variousdigital platforms to access and share information. Customers also use theseplatforms to communicate with service providers, share opinions, and providefeedback. Therefore, it is important for product owners and service providersto be ready with a response plan for all communications over digital platforms.You are a regional marketing director of a theme park andresponsible for designing marketing strategy for the reopening of the park.Each department is helping you with the relevant and required information. Asthe date of reopening of the parks gets closer, the business intelligence unitof the organization in the scenario has noticed a surge of negative opinionsamong consumers. This is evident not only on social media platforms but alsoacross a host of other digital media platforms, such as the organization’swebsites and other digital information sources. A major cause of concern isthat the organization’s ethics are being questioned in most of these negativeopinions.The business intelligence unit has sent a memo to sharetheir concerns. The CMO has asked you to respond to this memo by creating arecommendation report.PromptWrite a recommendation report, in a memo format, to the CMOof the organization in the course scenario, describing the strategies tominimize the negative opinion from consumers. Refer to the Business Intelligence Memo toensure adjustments and additions to the plan for stopping negative publicity.In your memo, emphasize the need for cross-functional effort alignment, crisismanagement, social media response methods, and CSR communications.Specifically, you must address the following criteria:Describe strategicchanges in the plan to stop negative publicity.Whichtwo steps will you take to effectively address the negative publicityrelated to the park re-opening?Describethe cross-functional effort alignment.Howcan the organization’s sales and operations departments help address thenegative publicity?Howcan you use marketing channels to communicate the safety measures to thecustomers?Explainhow a crisis communication plan can improve theorganization’s image, when aligned with ethical practices.Howwould you use your public relations efforts in crisis communication?Howwould you use your corporate website for crisis communication?Describethe social media response methods to be used in thisscenario.Howwould you address negative comments?Howwould you answer the safety-related questions?Describethe corporate social responsibility (CSR) communications strategyin this scenario.Whatare the key CSR initiatives and policies for the organization?Whatare the key channels of communicating the CSR initiatives?Guidelines for SubmissionSubmit a 1- to 2-page Word document using double spacing,12-point Times New Roman font, and one-inch margins.

About the Author

Follow me


{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}