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Read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors.

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Unit VI Case Study
For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical
considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the
following case, which can be located within the Business Source Complete database of the Waldorf Online Library.
Datamonitor. (2010, July).

Ambush marketing case study: Successfully leveraging high-profile events to raise brand
profile.
Then, draft a two-page paper by addressing each of the following items:
• In your own words, how would you describe “ambush marketing”? Include two examples with your description.
• What are the advantages and disadvantages (risks and consequences) of ambush marketing?
• What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
• Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy?
Explain.
• Can ambush marketing be both intentional and unintentional? Explain.
• As a leader of an organization, would you allow the practice of ambush marketing? Explain.
Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. For
assistance in formatting your paper, refer to the APA Style Help located under Resources on the Course Menu. You are
not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.
Information about accessing the Grading Rubric for this assignment is provided below.
Unit VII Essay
This assignment provides you with an opportunity to summarize ethics in financial responsibilities and to evaluate ethical
considerations of executive compensation by writing a persuasive essay. In your essay, take a position on the following
topics, and support it with evidence. Evidence can be facts, statistics, and quotes from scholarly articles, reliable news
sources, or even anecdotal examples from personal experience. You may use any of the readings from this course, or you
may find new ones to support your position.
BUS 4751, Business Ethics 5
At least two pieces of evidence should be used (one for each topic).
1. Do you think executive compensation in its various parts (i.e., salary, stock options, severance packages) funded
at the current level is unethical? If so, how would you revise the compensation so that it was just? On what basis
would you change it? Does the government have a role to play? If so, in what manner?
2. Is the Sarbanes-Oxley Act too strict, not strict enough, or just right? Explain.
Your essay should be at least 500 words in length, double-spaced, and written in Times New Roman, 12-point font. Use
APA Style to format your citations.
Information about accessing the Grading Rubric for this assignment is provided below.

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