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read carefully and write a three page memo.

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You will analyze 5 crowdfunding pitches from the provided online sites at the bottom and make a case for investment in one

COMPONENTS TO LOOK OUT FOR:

1. Language: Rhetoric, nostalgia, drawing on personal strengths or abstract, what words

stand out (amazing, extremely useful), what emotions are conveyed (excitement,

social/community support, technical words and descriptions, gratitude, readability

2. Storytelling: The flow of conversation, an arc, main theme, how it began,

3. Media combination: Videos, graphs, text, signaling quality, prototype available, finished

product available, animations, cartoons, illustrations, and special effects. number of

videos, images)

*How does language and words differ in text and video?

1. Public Reach Strategy/Legitimacy: Other platforms, campaigns, social media

usage(social promotion-“please tweet us”, patents, money

2. Value Proposition: Solving a problem or for entertainment

3. Transparency: Benefits, expenses, product features, progress level shown or talked about,

4. Industry/Field: electronics, software, tech, biology, ecology, engineering, medicine,

education

5. Stage of Product Development: Early, late, middle

6. Pitchers: Students, former employees, entrepreneurs, affiliation to universities or

companies

7. Gender of the pitchers

8. Region of the product availability: US Pacific, US South, US Northeast, US

West/MIDWEST, NON-US, Unknown

9. Funding target: <$5000, $5000-$10,000, $10,000-$20,000, $20,000-$30,000,> $30,000

USEFUL LINKS:

https://socialmediaweek.org/blog/2012/01/component…

https://www.huffpost.com/entry/amazing-crowdfundin…

https://learn.indiegogo.com/creating-your-campaign…

https://articles.bplans.com/the-7-key-components-o…

https://www.entrepreneur.com/article/226576

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