Read the case then answer the following questions, after you send me the work I will send you you the two peers work for reply.
Your comments should be properly referenced. Please provide references if you are quoting external sources. References are not needed if you are using the textbook or the assigned readings.
Please be courteous, respectful, and professional in your comments. Your participation will be graded, and the maximum will be worth 100 points or 10% counting towards the total grade.
Based on the case and the required readings, briefly discuss the following question(s). Support your arguments with data and concepts from the readings, and any additional online search if necessary:
1. Visit the company website (http://www.birkenstockusa.com) and identify and describe the different product lines that it markets.
3. Review the different product categories in each of the company’s product lines.
Which as the greatest depth? Which has the least?
4. How has the company positioned its brand? How does it go about communicating its position?
Divide your responses based on the topic by using separate subheadings for each part of the question such as Q1, Q3and Q4. This will help your fellow classmates to compare your response to each question and comment accordingly. Bullet points are permissible if they are self-explanatory and facilitate comprehension.
Respond to a minimum of two classmates’ comments (not two responses per topic but two responses total to different classmates for the week).
Refer to data and concepts from the required readings in your discussion.
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