Questions – Personalized service and customer loyalty. 1. What examples does Logan provide for personalized service? 2. What examples/advice does Logan provide for customer loyalty? 3. How does this presentation relate to what we have been discussing in class? 4. What were your overall takeaways from this session?
- Lecture videos to refer to: https://youtu.be/BYvDZ5dIIU4 https://youtu.be/7lUPKaENhpA
- PART 2:
- Watch the following lecture from Jenna Childers with Jackson Family Wine as she demonstrates how course concepts on Retail Pricing can be applied to the Wine Industry. After viewing the video, submit a paper with at least 300 words answering the following questions. Your paper should be Times New Roman 12 pt font, double spaced, and demonstrate comprehension of concepts mentioned in the video.
Questions:
1. What did you learn about considering costs when pricing? 2. Why does it cost so much more for certain countries for the same wines? 3. How does direct distribution affect pricing and ability to have sales? How does Jackson use supply chain to lower their price? 4. What different elements make up COGS? 5. What strategy does Jackson Family use: Everyday Low Prices or High/Low.
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