review the case

Read the case attached then answer these questions – write the Q then answer it

Please use concepts from the text attached as well ((so important)) The prof rejected before because not using the text

read the case and apply what in the text to the case

D. How did the company identify new product opportunities?

hint: (-how many categories were identified?

-make strategic planning more specific , focus groups, market research, surveys,

-1941- to 1961 timeline see case (lots of backstory of what they did, identify HOW they say)

E. How did companies evaluate new product opportunities? What screens were used? (Chapter 4)

Hint: ((-To evaluate,, page 6 in the case

-Crowdsourcing,g lead users, open innovation?))

F. Describe the Benefit/Segment Matrix for your company’s products. (Fig 9.5)

**Reference segment list, circle which one applies.

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