We have learned diverse types of entry modes. Considering the advantages and disadvantages of each entry mode, suggest the best entry mode for your target company’s successful global expansion.
Guidelines for this assignment:
For this assignment, first you will choose one business division of an US company and a foreign country. Think about the foreign country’s economic, political, social, legal, cultural or technological environments. Explain which country will become a good target market for your company’s global business and why.
Second, considering the risks and the level of control associated with each entry mode, suggest the best entry mode for your company’s division and explain how the target country’s environments influence the entry mode choice.
Third, explain what are the three biggest challenges that your target company will face during their entry into the foreign country. For example, are there any legal or cultural barriers? What about its political relationship with the US? Could a geographical distance be a problem? Identify at least three challenges your firm will face.
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