SPT 208 Southern New Hampshire Module 4 CH8 Four Ps of Marketing Discussion

First, review Chapters 8, 9, and 10 from the textbook and read the articles Sorry, Mark Emmert, there’s nothing minor about the minor leagues and Minor League Teams Defy Recession.

Next, in a 2- to 3-paragraph journal assignment, address the following:

• Product: How is a Minor League (MiLB) team’s product different than a Major League (MLB) team’s? Do you think the difference in product allowed MiLB to succeed during the recession?
• Place: How is an MiLB team’s place different than a MLB’s team’s? Did place play a role in MiLB’s recession success?
• Price: How is an MiLB team’s price different that a MLB’s team’s? In what ways did price help MiLB succeed during the recession?

Be sure to reference the articles as well as information from the textbook to support your responses. Feel free to reference additional course materials and other sources as necessary.

For additional details, please refer to the Module Four Journal Guidelines and Rubric document.