Stakeholder Memo

Stakeholder Memo

You read about stakeholders in your Reading area of this unit. How
might external stakeholders’ points of view be different from the
internal stakeholders? What changes would you expect to see in writing
under the following circumstances?

nit 5 Key Concepts — Ethics for Writing and Business:

Plagiarism and academic dishonesty, whether intentional or not, are
serious infractions. As graduate students, you are expected to know how
to properly use and cite research as well as contributing original work
during your academic and professional careers.

Businesses must consider what is legal, what is possible regarding
sustainable practices, and how to address factors that can have harmful
effects on society and the environment. This involves moral as well as
ethical considerations and considerations as to the various costs

Audience: In business, you must accommodate diverse audiences
in many communications. It is very typical to consider internal
stakeholders such as employees and external stakeholders such as
customers on a regular basis. In this unit, you will receive some
practice in addressing these stakeholders appropriately considering
their perspective in your unit Discussion. Ethics can also be considered
in your response to stakeholders as well. Make sure you credit authors
or creators of ideas or efforts in your job to their original
owner/creator. As a current or future executive, you also want to make
sure that the company’s words match their actions. If not, the
stakeholders will most likely share these inconsistencies with the world
via the Internet.

Stakeholders: “Any group or individual who can affect or is
effected by the achievement of the organization’s objectives” are
considered stakeholders (Freeman, p. 46). Stakeholders can include
customers, clients, competitors, employees, government agencies,
suppliers, the community, etc. Although there is much debate as to who
might be considered an external stakeholder, most researchers can agree
on internal stakeholders. For this unit, you will consider the following
as the internal and external stakeholders.

Internal Stakeholders: Employees, board of directors, and managers.

External Stakeholders: Suppliers, customers, the
community, competitors, society (some theorists include the natural
environment), banks and lending institutions, and the government.


Freeman, R. E. (1984). Strategic management: A stakeholder approach. Cambridge, UK: Cambridge University

Read the scenario and follow the steps provided.

Scenario: A public company is changing its mission
and business entity to be a for-profit benefit corporation that is
required to show social and environmental benefits besides a profit. But
so far, the company has not altered their actions and policies with
regards to enormous environmental waste being generated. Access background information for the Discussion

Step 1: Read the scenario and choose one of these external stakeholders:
Suppliers, customers, the community, competitors, society (the
environment), banks and lending institutions, and the government.

Step 2: Compose a short memo (200
words) to the CEO regarding your chosen stakeholder’s reaction to the
changes and the ethical considerations. Remember the appropriate memo

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