ToolsCorp Corporation is a fictitious Company that does not
exist anywhere. For the purpose of this course, we have located it in
Tennessee. It builds power tools, lawn
mowers, lawn furniture, microwaves, and ranges. All products are manufactured
locally and sold through large retailers like Sears, Best Buy, and Wal-Mart.
They have sale papers inserted in every Wednesday and Sunday paper. Although
they have a thriving business in the US and Canada, ToolsCorp is trying to
break into the global marketplace.
At this point in time, you are at the beginning of a
project, which will eventually yield (in six months) a complete business plan
for ToolsCorp’s strategic initiative to penetrate the global marketplace. You
will need to consider the strategic management process in building this
business plan. In relation to this process, please prepare a report that
provides appropriate responses to the following questions:
How would you go about defining the identity of ToolsCorp
Corporation and creating its mission statement? Write the mission statement for
ToolsCorp using the nine essential components in one paragraph. Where would you
look for the information? What do you already know about ToolsCorp that can
What principle (s) would you use in order to prioritize the
implementation steps needed to accomplish the strategic objectives?
What post implementation and feedback mechanisms would you
have in place to evaluate the effectiveness of the process? What measures would
What legal and ethical issues need to be considered?
Length 5-7 pages ( cover page and reference page not included) Use APA format.
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