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SUMMARYBusiness professionals must be aware of the complexities of business problems to help find more thoughtful, robust, and empirical-based solutions. Managers must be able to identify strategies to track and analyze customer behavior and its effect on the organization’s bottom line.Part 1 – Predicting Customer Tastes and PreferenceBased on the case study, write a report that analyzes the factors/issues/concerns related to the organization’s current business (PART 1 IS ATTACHED FOR YOUR REFERENCE PLEASE REVIEW)Instructions Part 2Based on the problems identified in Part 1 (ATTACHED BELOW), compile and analyze the available data from the company website. Provide your recommendation on a data-driven solution to the identified problems.Identify 2-3 websites where you can access customer data sets and examine qualitative and quantitative customer data. (Examples of websites where customer data is available to include customer reviews from e-commerce platforms, social media, user reviews and recommendation platforms, company website, and media.)What trends are evident in the data?Support your response with examples from the data and showing your trend analysis in a spreadsheet.How does the customer data inform the trends and the company’s products?How does the customer data inform any potential recommendations?Identify publicly available organizational information and analyze any combination of qualitative and quantitative company data by performing a forecast model of your choice in a spreadsheet and providing results in narrative and visual graphical form. (Examples of publicly available organizational information, including financial statements, investor reports, company website, and media reports.)What trends are evident in the data analyzed?Support your response with examples from the data.How does the organizational data inform the current and emerging problems that have been identified?How does the organizational data inform any potential recommendations?Based on the customer data and organizational data, make a data-driven conclusion and recommendation to solve the identified problems.What are the limitations of your recommendations?What were your assumptions before conducting the analysis?How did the assumptions change with the outcome of your analysis?What other factors beyond the data should you consider in your recommendations?Discuss what other data, if any, you would recommend that the company begin collecting to inform the company’s future decision-making? (i.e., sales data, customer feedback, etc.).REQUIREMENTSCitation Requirements: minimum of 4Word Count: 1,320APA FormattingIdentification and examination of customer dataIdentification and examination of organizational dataDiscussion of data-driven recommendations
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