Tech sale case study

0 comments

In your first case paper, you selected a dataset from the three data sets (which can be accessed in Blackboard- Case Study 1), which you will use the same dataset for this final paper. You can find the description of the variables and data dictionary in Appendix A of your textbook.

Below are the handouts that guide you through the data mining process.

Your final paper submission must include the following sections:

1. Introduction

2. Methodology

You will use one supervised and one unsupervised data mining methods. Refer to the specific Final Paper handout for your dataset (available in Blackboard) to learn how to apply data mining methods in a step-by-step guide for completing this subsection. Specifically, be sure to address the following:

i. Explain the motivation for using supervised and unsupervised methods.

ii. Explain what you want to predict using data mining methods.

3. Analysis and Results:

The overall objective of this section is to summarize your data analysis and include a detailed explanation of the performed analysis along with tables and figures of the analysis results. You will present a summary of your results and evaluate the performance of each model used to analyze the data. Be sure to interpret the performance evaluation measures.

Refer to the specific Final Paper handout for your dataset (available above) for a step-by-step guide for completing this subsection. Specifically, be sure to address the following:

i.For supervised data mining, include the confusion matrix and the table that reports the accuracy, specificity, and sensitivity rates for the test data set and interpret your results. Comment on the model you have chosen using the performance charts. Include the ROC curve in your paper.

ii. For unsupervised data mining include appropriate performance measures and explain the performance measures in a paragraph.

4. Discussion and Application

The goal of this section is to discuss the possible application of the results for the firm or the organization that uses this dataset. You will recommend to the firm or the organization possible ways to implement the expected findings and explain how the results may impact the business or decision process.

To complete this section on your report, you must include the following critical elements:

i. Compare your results between the two subsets of the data.

ii. Include your suggestions and recommendations for the organization using this data to make decisions

Requirements of Submission:Your final paper report must be submitted as a Microsoft Word document, 2-3 pages length, double spacing,12-point Times New Roman font, 1-inch margins, and no appendices.

About the Author

Follow me


{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}