The Art And Science Of Persuasion Paper (Social Psychology) - Academia Essay Writers

The Art And Science Of Persuasion Paper (Social Psychology)

The Art And Science Of Persuasion Paper (Social Psychology)

The Art And Science Of Persuasion Paper (Social Psychology)

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To prepare for this assignment, please read the Harnessing the Science of Persuasion article.

Persuasion is oftentimes considered an art, but it is based on the psychological science of social influence. With knowledge of the key principles that undergird this process, you may become a savvier consumer. You may also find ways to implement these strategies effectively in your personal and professional life.

Before beginning your paper, select one of the six fundamental principles identified in Cialdini (2014).

  • Assemble at least three advertisements, commercials, or personal experiences/observations that illustrate this principle. Do not use examples from the course resources.
    • Submit your examples (paste ads into the document, include URL links, and/or provide a synopsis), along with a one paragraph description of each clearly indicating how the advertisement, commercial, or personal experience/observation illustrates the selected principle.

Then, in your paper,

  • Examine in depth how social psychological principles of persuasion are relevant, citing scholarly research (which may include course resources) on the specific principle you are addressing in your analysis.
  • Identify characteristics of the communicator, the message, and the target audience, considering key situational and contextual factors.
  • Produce a plan to intentionally enhance persuasiveness.
    • What are various alternative principles and/or techniques one might employ effectively?
  • Discuss ethical issues relevant to the collected examples, as well as your own persuasive plan.
  • Apply this insight to your own personal or professional life. Specifically, how might you utilize this insight moving forward?

The Art and Science of Persuasion paper

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You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

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