The Dannon Company: Marketing and Corporate

case analysis

The report must contain:

o Central Problem: Define clearly and concisely the basic problem in the situation.

o Analysis of Situation: What tools and concepts from this course can help us in analyzing the case? SWOT analysis for this company related to the problem of interest.

o Identify Alternative Strategies: Based on the analysis of the situation, identify possible alternative strategies to cope with the problem defined in a. Involve the class in evaluating the pros and cons.

o Course of Action: Get the class involved in a discussion of recommended courses of action.

Prepare your own individual 2-3 page (approximately) word processed overview of the case, covering the points listed above

first attach is case, second attach is a sample of other case

and please make sure you write all the parts and each part is complete

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550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
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