The general purpose for your informative speech will be to “create understanding

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The general purpose for your informative speech will be to “create understanding.” More specifically, your purpose or reason for speaking will be to create understanding about a particular topic. Too often, speakers prepare speeches as if their goal was to provide all the information they know about a topic or to merely tell audiences something they already know. It is essential for you to adapt to your audience when giving an informative speech. Therefore, you must begin with what your audience knows about your topic and what aspect they would be interested in learning about – or learning more about. In this way, you will be guided by your general purpose of “creating understanding with your audience.” To accomplish that purpose or goal it will be necessary for you to consider the knowledge, interests, and needs of your audience throughout your preparation and delivery. Your aim is to give listeners information they did not have before. Think hard about selecting your topic. Refer to the text information that addresses topic selection for more assistance. These questions will also help:Does this topic matter to THIS audience? Remember, speeches must contain content that is significant, valuable, and/or worthy of your audience’s attention.Do I know enough about this topic to explain it to this class?Is the topic intrinsically worthwhile? (or is it shallow, mundane, pedestrian and/or irrelevant? – for example, if you’re teaching me how to bake cookies, or how to reduce stress, I’ve heard it before, and there probably won’t be much new information to share).Planning is a major challenge in this assignment because there are so many things to consider. The ability of your audience to understand plays a part (audience analysis). The way you organize what you say — and how you say it — is important. Your own ability and understanding are essential, not to mention your own interest and enthusiasm for the topic. The kinds of supporting materials (examples, narratives, statistics) you select will be critical.This speech also provides you with an opportunity to integrate images, charts, graphs, or other visual support to enhance the meaning of your speech. The key is to be sure that your selection is the most appropriate choice for the purposes of your speech. Refer to the text and other course resources to determine which type of presentational aid would be most effective for your presentation.STANDARDSThe standards that you should strive for in your informative speech are:clarity and concreteness of messagecoherence and simplicityassociation and adaptation of ideas and examples to audiencemotivation of audience to listen and want to know about your topicimages that reinforce and support the information you’re sharingGUIDELINESThe following guidelines should be followed for the informative speech:Time limit: 5 minutes (You can speak 4-6 minutes without penalty. See the syllabus for time deductions for going over or under this time range).Speaking extemporaneously. You may use notes, but do not read from a manuscript, and do not memorize the speech.Submit a speech outline that reflects the organization of the speech. (Refer to the sample speech outline in the modules).