GET A PROFESSIONAL PAPER DONE BY AN EXPERT
The group will write a paper and include all of the components needed fora successful marketing plan. (Use info from chapters) The paper must be atleast 20 pages. Do not panic because it will be more than 20 easily!!The following should be used as a template for yourpaper: This means use these exact headings that arebold and underlined – I suggest using subheadings to make sure you are ontrack! EXAMPLE: under SituationAnalysis your subheadings could be ECONOMIC, SOCIAL/CULTURAL,TECHNOLOGICAL, POLITICAL/LEGAL, COMPETITIVE, SWOT ANALYSISCore Competencies(5points)Whatdo you do really well as a company? Somethingthat other competitors have a hard time doing as well. A bullet list of 3 or 4 things- No explanation needed.Situation Analysis(25 points) (outside research if needed)Thisarea should include information about the industry – dollar sales, marketshare, is it a growing industry? Be sureto include how the economic, social/cultural, technological, political/legal,and competitive environment impact this product marketing plan. Theninclude a SWOT analysis of YOUR company In your SWOT analysis turn to the bookand use marketing terminology Ex: Brand Recognition for a strength maybe evenBrand Loyalty This should be an exhaustive list and include at least 10 items for each category.Distribution (10points)Youneed to be specific. Describe the distribution channel.You are manufacturer, selling to distributor selling to end user – or whateveryou decide. Explain how product will get from your hands to end user. Also whattype of distribution will be used intensive…Be sure to use marketingterminology taken from the book to complete each section. Theeasiest way to do this is while writing each section go to the book andkey in on main headings and make sure you included marketing terminology.It also will help keep you focused on what each section is about.The plan shouldinclude each of the headings above in proper orderSame font shouldbe usedNeed to showcreativity and effort for maximum pointsTotal Points Paper: 173
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