The purpose of the final paper is to demonstrate what you have learned in this c

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The purpose of the final paper is to demonstrate what you have learned in this course byapplying its concepts to the analysis of a PR campaign. It is worth maximum 40 points, or 16%of your grade. Select a recent PR campaign which promotes an issue, or an existing goodreputation of an organization or its products/services (rather than a campaign aimed at repairingdamaged reputation after a crisis). You cannot use examples from lectures, videos, or textbookfor this assignment. Gather as much pertinent information as you can and critically analyze thecampaign. While your paper will include a description of the situation, strategy and tactics, themajority of your essay should be devoted to evaluating, not describing, the campaign. Explicitlyrefer to the relevant course concepts as you address the following questions:1. What research informed the campaign? Discuss external and/or internal factors relevantto the campaign.2. What seem to be a goal and objective(s) of the campaign? Who was the primary publicfor the campaign? What are their relevant characteristics?3. How was the campaign implemented? What tactics were used?4. How was the campaign evaluated? Was it successful? What recommendations wouldyou make if this organization were your client?Use the above questions as subheadings to organize your analysis in four sections. Include thelist of references and images that illustrate the campaign. Your analysis must be at least 1200words excluding subheadings and list of references. Format your essay in APA style (noabstract needed)