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  • • This Assignment consists Critical Review.

• This Assignment consists Critical Review.


  1. Critical Review.

    Every student is to submit the assignment individually. Word limit is given only for the 1st question.
    Rest Q/Ans word limit is up to the students.

  2. search for the following article:
    1. Levitt, T. (1983) ‘Globalisation of markets’, Harvard Business Review, May–June, 92–102.
    2. You may filter results to find articles for the years between 1982-84 so that you could find the article easily.

    answer the
    questions below.

    1. In
      your own words, summarize the article (minimum of 300 words).

    2. Levitt’s
      paper is considered one of the most significant articles in International
      Business. Why do you think it is the case? Elaborate.

    3. The
      article is about 35 years old, do you think the author’s recommendation
      for standardization is still valid today? Or has advancement in technology
      altered the sphere the of international trade. Defend your answer with
      suitable examples.

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