This is an individual project where you will develop a comprehensive marketing p

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This is an individual project where you will develop a comprehensive marketing plan for a ‘business toconsumer’, existing, tangible product for a current Fortune 500 company. Pick a company that producesa very specific category of product – much like a shoe company. Avoid companies that are conglomerateslike GE or Disney. Again, a business-to-consumer company – keep it simple and select a company youshould study in business school. Your marketing plan can certainly be a signature piece of your academicportfolio when you are on the job market. Consider the marketing plan your final exam in the course. Wewill use Appendix 2A in our textbook as our guide for your Marketing Plan.The Plan will be delivered in two stages:Stage One Each student will provide a two-page, single-spaced, business block format proposal for the companyand product/service you will use for your Plan. In the proposal include: a company profile includinga brief five-year financial overview and its current marketing situation. Helpful sources for thisassignment include: Datamonitor, Hoovers, Mergent, IBIS World – from our library databases.Stage Two This is your final. In week eleven, each student will submit his or her marketing plan document. This is a 15-20-page, double-spaced, typed document. The framework of the marketing plan willbe provided. Ten minimum, quality references are required (APA format) Submission through Safe Assignment The Marketing Plan is an independent project testing your discipline of self-directed study.You are encouraged to start early and use your TA’s office hours to gain feedback. Managethis time carefully as your TA will need to balance his or her time as the term comes to anend.