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typify the traditional marketing concept, marketing homework help

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Topic: Select a product that seems to typify the traditional marketing concept, describe why you selected it, and explain how its marketing could be adjusted to be more value and retention focused. Include appropriate citations (research/references) with your response.

Article Presentation

  • Choose a subject relevant to the topic above. Locate a scholarly article. Be sure to select an article from a peer-reviewed journal that includes citations. It should be approximately 15-20 pages in length.
  • Read and annotate your article and prepare a presentation to share with your classmates.
  • Create a quick outline that includes the following:
    • A summary of the article’s main points.
    • An evaluation of the article’s significance in relation to the topic.
    • A discussion of how the article changed/expanded your understanding of the topic.

Please complete in a timely manner as there is a strict deadline to this.

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