Company: Mojopay
Marketing Objectives: The objective of this project is to develop a three-year
marketing plan that will reach the targets outlined
below. The marketing budget is $25,000 per month.
● Year one-add 100 accounts per month
● Year two-add 200 accounts per month
● Year three-add 500 accounts per month
Marketing Strategies:
Target Market: ecommerce, small businesses, healthcare
Target Markets:Define consumer segments the company should focus their marketing efforts and map the consumer journey specifically to the company above.
Positioning & Messaging Mapping: Define the best positioning for the brand. Positioning statements
are for internal use (versus an externally focused advertising
slogan). Positioning should be supported by a positioning map that
defines key consumer benefits and competitive landscape.
Framework:
For (target customer) who (statement of need/opportunity), (brand)
is (product/service category) that (statement of benefit), unlike
(primary competitive alternatives), (brand) (statement of primary
differentiation).
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