What did you learn about marketing from this article? What STP marketing strategies from Chapter 8 and the accompanying online lectures were discussed? Do the proposed “rebranding” changes described in this article meet the traditional criteria/conditions for repositioning a brand?
What did you learn about marketing from this article? What marketing research concepts from Chapter 9 and the accompanying online lectures were discussed?
What did you learn about marketing from this article? How does this article relate to Chapters 10/11 and the accompanying online lectures on product strategy, especially product adoption and product diffusion of new products? What factors are making Americans reluctant to get one of the COVID-19 vaccines?
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