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1500 words
The only material you can use is the one I provided, absolutely no external research allowed.
Case
McDonald’s Corporation (will be provided)
Assignment
Assume the role of consultant to McDonald’s. CEO Chris Kempczinsky has asked you for an analysis of the case situation and your recommendations moving forward.
- (10%) Identify the central decision(s) and issue(s) facing the firm.
- (60%) Perform an analysis of the external, internal, strategy, and performance related situation facing Kempczinsky and the firm. In doing so, use the provided concepts. Clearly indicate the topics you consider relevant with headings and, if necessary, define them briefly before applying them to the case.
- (20%) Identify and assess Kempczinsky’s main decision alternatives.
- (10%) Make and justify your recommendation(s) using related concepts and tools. Include a brief implementation plan.
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