This Discussion is based on the following video– “Millennials: Changing Consumer Behavior: Goldman Sachs’ Lindsay Drucker Mann.”
The talk highlights the soul of this week’s chapter concept: consumer behavior and how marketers utilize data to steer purchase habits. All students are required to participate in this forum.
The responses to the “For Discussion” questions should be about three paragraphs (400+ words) in total.
Concepts, terms, and quoted material from the text, additional readings, or lecture should appear in bold font and include page citation where possible. Please use appropriate language, refrain from the use of expletives, and exhibit sound judgment in your posts and responses.
Instructions
- Allow about 3 minutes to listen to the video below.
- You will provide a minimum of a total of three responses.
- Your first response will be answering the questions below which are based upon what you learned from the case study.
- Why are advertisers focusing specifically on Millennials?
- What makes the Millennial a distinct demographic?
- Describe ways companies respond to capture the Millennial market?
- What is the importance of the “peer review” and “product research” to Millennials?
- What amazed you about this Talk?
- Create your topic: This means to select any part of the video presentation and either ask a question, make a comment, state an observation, and/or draw a conclusion based upon your experiences.
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