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Wal-mart questions should be answered with at least 250 words

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Wal-Mart Revised its Marketing Strategy

Case Summary (Each question has to be answered with 250 words and citations. I have uploaded material needed to answer questions. The sourcing has to be from a scholarly article and written in apa format.


In a narrative format discuss the key facts and critical issues presented in the case.

Case Analysis

2.

What in the competitive environment caused Wal-Mart to rethink its marketing strategy?

3.

Wal-Mart does well in a recessionary economy, will the same marketing strategy work during a thriving economic environment?

Application

4.

As CEO of Wal-Mart, would you focus more on customers that are very price conscious or would you also focus on higher margin, higher priced items that are often purchased in department stores?

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