First write short essay
Second Answer the question
Short Essay
1-What is the link between customer satisfaction and company profitability? How does customer
retention and customer loyalty fit into this relationship? Why is customer satisfaction a core
marketing concept?
Marketing costs
1. Identify 10 specific marketing activities that incur costs. Five of these marketing activities
should be fixed costs, and five should be variable costs. Explain the difference between
fixed and variable costs in marketing.
2. When setting a price, which is more important: unit cost or variable cost? Explain.
3. Are marketing costs programmed or committed costs?
4. What is the sunk cost fallacy, and what type of cost does it refer to?
Instructions
you should do all the requirements for the essay and the questions
free Plagiarism
Essay should be 200 word that not includes reference
write the question first then write the answer
The answer should cover all the requirements for question