Who is the Better Player?, marketing homework help

  • Answer these questions comprehensively and thoroughly. Be prepared to discuss them in class.
    • Compare the numbers of followers each of the athletes has on Facebook and Twitter
      • Who has the most and least Facebook followers?
      • Who has the most and least Twitter followers?
      • Try to explain why individual players might be more popular than others on Facebook and Twitter.
      • Discuss the extent to which the sport they play, the country or region in which they live, and the ways people use different social media (and other factors think of) might explain the differences in social media followers for these athletes.
    • Describe the traits of the types of fans mentioned in the report—Temporary Fans, Devoted Fans, and Fanatical Fans.
      • Describe the differences in how each of these types of fans Likes, Comments On, Posts and Shares social media posts about these athletes.
      • Describe the differences in how each of these fan types reacts to social media based on gender and location.
    • Look carefully at Figure 2. Describe and compare the amount of fan engagement Cristiano earned through social media compared to LeBron, Messi, Brady and Durant. Discuss what lessons we learn about athletes and sports-related brands can generate fan engagement via social media.
    • Look carefully at Figure 3. Describe and compare the topics that Cristiano and other athletes spoke about the most engaged fans. Apply it to marketing.
    • Look carefully at Figure 4. Describe who “won” the battle for the most engaging Facebook content. Discuss why some athletes in the study outperformed and underperformed others.

– use at lease one source outside the case.

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