Please follow this format for your design briefs:
Project Number & Title:
This should be the one sentence concept statement written at the beginning of the brief (thesis
Description of Project:
The description of the project should include details about the targeted demographic, mood and
tone of the project, product function/purpose, what makes it unique and separates it from its
competitors. In essence, an in-depth description of the general concept. This description should
be one to three paragraphs.
Description of Projects Physical and Visual Attributes:
The description of the physical and visual attributes should discuss the design elements, color
palette, and typographic possibilities. This section should be one to three paragraphs.
Topic about this brief:
You are to design a label for Quartered Artichoke Hearts. You may choose to package
your product in a can or glass, but I would recommend researching if one or the other
makes more sense for the product.
You will be responsible for developing the brand logo and overall look of the label. Use
your own images. Artichokes are readily available at the grocery store to use for photo
shoots or you may choose to illustrate one or many. Use your imagination, but don’t
discount traditional methods of showing food in an appetizing fashion.
Elements that must be included on the label are:
Brand name (mark), Product Name, Weight, Ingredient copy, Nutrition information, Bar
For our purposes the Brand name will be Nature’s Bounty.
Ingredients: Artichoke Hearts, Citric Acid and Ascorbic Acid to Preserve Color.
Serving Size 1/2 cup (133 g)
Per Serving % Daily Value*
Calories from Fat 0
Total Fat 0.0g 0%
Saturated Fat 0.0g 0%
Cholesterol 0mg 0%
Sodium 415mg 17%
Carbohydrates 6.0g 2%
Dietary Fiber 1.1g 4%
Vitamin A 4% · Vitamin C 4%
Calcium 4% · Iron 6%
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