There are TWO parts to this assignment: TASK 1 This part is to read and analyze

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There are TWO parts to this assignment:TASK 1This part is to read and analyze the Discount Ski Pass Case Study. After reading the case study, please answer the following questions. Each of these questions should be answered with thoughtful, well-reasoned arguments. When you are asked for your opinion, the expectation is that you will be using the resources provided to you in this course to make your argument. Any outside resources must be cited by using in-text citations and proper APA references at the end.The study found that the discounts increased loyalty but did not increase satisfaction. Why do you think this happened? Please share evidence from the case study as well as sharing your own opinion.Look at table 2. What does it tell you about the differences in demographics between the skiers who bought the buddy pass and those who did not?Briefly describe the conclusions from the study. What do these tell you about the success of this program? What recommendations do they make for the future?What do you think would happen if the discount passes were discontinued the next season? What would be the impact on customer satisfaction? Would you propose they keep the discount at 75%, eliminate it, or do something else? Justify your response.TASK 2The assignment this week is to read and analyze the Forecasting Case Study. After reading the case study, please answer the following questions. Each of these questions should be answered with thoughtful, well-reasoned arguments. When you are asked for your opinion, the expectation is that you will be using the resources provided to you in this course to make your argument. Any outside resources must be cited by using in-text citations and proper APA references at the end. This assignment is worth 20 points.What type of company was studied? What kind of product did they sell? What is their geographic reach? Why is demand forecasting in this business?What types of models did the author use? Please give a brief summary of each, using research and citations to help you with the definitions.What types of forecasting errors were used? Which method was most effective?What were the author’s conclusions and recommendations? Do you think this could be applied to other hospitality companies?CriteriaThis assignment is required to be done in Word and a plagiarism check must be done upon submission.The write-up must be double spaced, 12-point font, 1” margins, and portrait style. You must label each question either with the question number or a descriptive header. Other than that, there is no set format. Use your imagination, creativity, and knowledge of what you believe would be beneficial to management. There is no word or page limit, but you need to make sure you address all the questions but be careful adding additional information that is not needed. When you add too much additional information, you can not only distract the reader, but add incorrect information since you are trying to make conclusions that are not valid based on the detail you have.