Module Seven: Competitive Advantage via Strategic Intent
Learning Objectives Describe the different organizational structures that companies can adopt and they grow and expand globally Explain how an international division structure works and what factors contribute to the establishment of an international division Reading and Resources Textbook: Global Marketing, Chapters 16 and 17. Video: Corporate Social Responsibility – Making ProgressThis video describes how McDonald’s tries to be responsible. Students may experience varying amounts of time […]
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