1. Which of the following statements is INCORRECT?
a. Your firm’s image can be affected by the types of
businesses in the commercial
neighbourhood where you are located.
b. Any leasehold improvements for your new business are the responsibility of the
c. An anchor tenant is important to you in a shopping centre location.
d. Gross rent is a rental where the landlord provides all services and utilities,
including tenant janitorial services.
2. Your most important location criterion should be your:
a. target customer.
d. parking and accessibility.
3. When looking for the right location for your business, you should:
a. use primary research.
b. use secondary research.
c. keep your target customer in mind.
d. All of the above.
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