1. What are some of your favorite TV or Internet ads? Why? How effective are the message and creative strategies? How are they creating consumer preference and loyalty and building brand equity?
2. What are some of the metrics marketers use to evaluate the effectiveness of their campaigns once they’ve launched them? In other words, how might an organization measure awareness? What are some other useful metrics marketers might use to measure their campaigns?
3. interpersonal communication: Choose a company you think has effectively done this and analyze their efforts. Do you think it was effective? How might you improve the process?
Each question must be answered with a 250 word response, each question must have at least 1 reference. Please cite both intext citations and for a reference page, APA, no plagiairism, no spelling errors.
0 comments