Answer the question
1 What is marketing? Discuss fully target market.
2 Discuss fully
the Controllable Factors and Uncontrollable Factors.
3 Define the two types of organizations. Identify and discuss fully the 3 levels of an organization.
4 Define Core Values and give some examples from the BP case. Define fully Mission and give an example.
5 Identify and explain fully the 4 Growth Market Product Strategies.
6. Identify and explain fully the BCG Matrix.
7 Explain fully the difference between Ethical & Legal behavior. Discuss moral idealism and utilitarianism.
8 Explain fully what is meant by social responsibility. Identify and explain the 3 Concepts of Social Responsibility. What is a social audit and the 5 steps?
9 What role does sustainable development play in Starbucks’approach to social responsibility (SR) and the 3 concepts of social responsibility? Discuss the 3 concepts of social responsibility.
10 Identify and discuss fully the 5 Stage Decision Process.
11 Discuss fully High Involvement Purchases. Give 2 examples of purchases that for you are high involvement.
12 Explain fully Selective Exposure, Selective Comprehension, and Selective Retention.
13 How does understanding consumer behavior help Best Buy grow dramatically? What is an advantage and disadvantage of customer centricity at Best Buy?
14 What is marketing research? Define the 3 main types: exploratory, descriptive, and causal.
15 Identify and define the 5 steps of marketing research.
17 Explain the difference between internal and external secondary data. Discuss fully the advantages and disadvantages of secondary data.
18 What is the difference between primary data and secondary data? What is questionnaire data? What are focus groups?
19 What is market segmentation? What are the criteria for forming segments?
20 Discuss the 4 bases for segmentation. Identify and discuss the criteria for selecting segments.
21 What is the difference between reach and frequency? What is CPM?
22 What are the advantages and disadvantages of outdoor advertising? What are the advantages and disadvantages of tv advertising? What are the advantages and disadvantages of magazine advertising?
23 What are the objectives, advantages, and disadvantages of coupons, samples, and point of purchase displays?
24 Discuss public relations and publicity tools.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more