case study on how you would assemble a sales force. What would you look for in sales people, what personal and professional qualities would they have?  What compensation model would you use?

write a 2500 word case study on how you would assemble a sales force. What would you look for in sales people, what personal and professional qualities would they have?  What compensation model would you use? What types of sales training would you give them. How would you motivate them?The paper should meet word count, be well researched with a minimum of 5 referenceincluding Selling and Sales Management 10th or 11thEdition,  David Jobber & Geoff Lancaster