Respond to the following dialogue question and post your responses in the dialogue area for this week:
Discuss the Bright Light Innovations Case – #22. In addition, explain how a biblical worldview might act as a filter for deciding on what new products/services to produce/offer.
Essentials of Marketing, 15thEdition (Boston: McGraw-Hill Irwin, 2017), William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy, (ISBN 9781259573538).
(Ch.8-9)
200 – 300 words
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