This
activity/assignment will help students understand strategies for market
penetration, product development, market development, and
diversification
Activity I: Pick
a product of your choice and use the Ansoff product-market growth
matrix to design strategies for market penetration, product development,
market development, and diversification for the said product.
The
assignment is to answer the question provided above in essay form. This
is to be in narrative form and should be as thorough as possible.
Bullet points should not to be used. The paper should be at least 1.5 – 2
pages in length, Times New Roman 12-pt font, double-spaced, 1 inch
margins and utilizing at least one outside scholarly or professional
source related to marketing management. The textbook should also be
utilized. Do not insert excess line spacing. APA formatting and citation
should be used.
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