Choose a product or service. In detail consider the marketing
aspect of it. Answer the following questions below. Use real world examples to
support your answer.
1. How did the company capture customer value? Do you think it was successful
or improvements need to be made.
2. As the marketing environment is ever changing, did your choice make changes
to cater to this? If it did, give examples of how it changed. If it did not, give
your recommendations that could have been taken to consider the changing
marketing environment.
3. What is the brand positioning of your product? Assess critically, while keeping
in mind to give your own recommendations on how and why the positioning
works or needs to change.
*The word limit for this assignment is 3000 words (+/- 10%); excluding graphs and tables if there is
any.
Use Harvard referencing
style as appropriate, in text and in the list of references at the end of the assignment.
All examples quoted in your answers must be from verified sources, such as management articles,
university journals and articles from trustworthy business news websites.
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