COURSE DESCRIPTION
Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal and external, factors affecting competition, and considerations for global operations. Provides a conceptual base for managers to assess and enhance strategic performance in a business organization through the integration of the core business functions, effective resource management, and sound leadership.
INSTRUCTIONAL MATERIALS
Required Resources
Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ: John Wiley
& Sons.
WileyPLUS access code. Note: Students are emailed a registration code for this product when they purchase new course materials from MBS Direct Bookstore, located at http://bookstore.mbsdirect.net/strayer.htm. Students access WileyPlus through the online learning platform, Blackboard. The Blackboard course shell is integrated with WileyPlus.
Supplemental Resources
Arndt, M., Einhorn, B., & Culpan, T. (2010). The 50 most innovative companies. BusinessWeek, 4174,
34–40.
Barett, P. (2010). The Wall Street reform fight we really need. BusinessWeek, 4174, 18–20. Drucker, P. (1985). Entrepreneurial strategies. California Management Review, 27(2), 9-25. Miller, R. (2010). The new normal vs. the new mix. BusinessWeek, 4171, 19.
COURSE LEARNING OUTCOMES
1. Examine the private enterprise systems, drivers of change on the system, ethical and social
responsibilities of business, and the requirements for success in today’s business environment.
2. Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation’s economy.
3. Formulate competitive market entry strategies based on analysis of global markets.
4. Evaluate the different forms of business ownership to determine the optimal structure in different scenarios and the process for a business start-up.
5. Analyze business plans based on an analysis of domestic and global operating environments, market dynamics, and electronic and internal capabilities.
6. Apply the four functions of management and effective decision making to efficiently utilize resources and achieve organizational goals.
7. Integrate the core human resource management functions and considerations into viable
recommendations to meet the organization’s operating requirements.
8. Examine team concepts and effective communication in the workplace.
9. Analyze a firm’s operations management and make recommendations to enhance quality and
increase productivity.
10. Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
11. Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.
12. Analyze the components of the basic financial statements, and conduct trend and ratio analysis to
assess a firm’s financial performance.
13. Examine the components of the financial system including markets, financial institutions, the
Federal Reserve, and laws and regulations.
14. Evaluate the sources of short–term and long–term financing to identify the effective use and associated risks of these sources in managing working capital and in capital budgeting.
15. Use technology and information resources to research issues in contemporary business.
16. Write clearly and concisely about contemporary business using proper writing mechanics.
WEEKLY COURSE SCHEDULE
The standard requirement for a 4.5 credit hour course is for students to spend 13.5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mode.
|
Week |
Preparation, Activities, and Evaluation |
Points |
|
1 |
Preparation · Reading(s) o Chapter 1: The Changing Face of Business o Chapter 2: Business Ethics and Social Responsibility o Case Study 1.3: New Harvest Coffee Roasters Brew Up Fresh Business, found in WileyPlus · e–Activity o Use the Internet to locate and review a company Website that interests you. Be prepared to discuss. Activities · Discussions Evaluation · None |
20 |
|
2 |
Preparation · Reading(s) o Chapter 3: Economic Challenges Facing Contemporary Business o Chapter 4: Competing in World Markets · e–Activity o Visit the Bureau of Labor Statistics Website, located at http://www.bls.gov, and click on “Unemployed.” Be prepared to discuss. Activities · Discussions Evaluation · None |
20 |
|
3 |
Preparation · Reading(s) o Chapter 5: Forms of Business Ownership and Organization |
|
|
|
o Chapter 6: Starting Your Own Business: The Entrepreneurial Alternative · e–Activity o Visit the Small Business Administration Website, located at http://www.sba.gov/. Be prepared to discuss. Activities · Discussions Evaluation · Assignment 1: Entrepreneurial Leadership |
20
100 |
|
4 |
Preparation · Reading(s) o Appendix A: Business Law o Appendix D: Developing a Business Plan Activities · Discussions Evaluation · Assignment 2: Competitive Strategies |
20
160 |
|
5 |
Preparation · Reading(s) o Chapter 7: Management, Leadership, and the Internal Organization o Chapter 8: Human Resource Management: From Recruitment to Labor Relations Activities · Discussions Evaluation · None |
20 |
|
6 |
Preparation · Reading(s) o Chapter 9: Top Performance through Empowerment, Teamwork, and Communication o Chapter 10: Production and Operations Management o Case Study 9.3: Klimpton Hotels: Our Employees Are Our Brand, found in WileyPlus o Case Study 10.3: Klimpton Hotels Puts Green Initiatives to Work, found in WileyPlus o Case Study 10.2: Zappos: How Not to Get Zapped by Customer Service, found in WileyPlus · e–Activity o Use the Internet or the Strayer Library to research a company with which you are familiar, or whose products you use. Research the company’s offerings as well as some of its socially responsible and sustainability initiatives (e.g., if the company has set a goal to reduce its energy consumption by 20 percent.) Be prepared to discuss. |
|
|
|
Activities · Discussions Evaluation · Assignment 3: Forensic Accounting in Practice |
20
160 |
|
7 |
Preparation · Reading(s) o Chapter 11: Customer-Driven Marketing o Chapter 12: Product and Distribution Strategies o Case Study 11.3: Zipcar and UNH: Customer–Driven Marketing, found in WileyPlus o Case Study 12.3: The Convergence of TV and the Internet, found in WileyPlus · e–Activity o Using the Internet or the Strayer Library choose one airline and one hotel chain that offer customer loyalty programs. Research each company’s loyalty program and be prepared to discuss. Activities · Discussions Evaluation · None |
20 |
|
8 |
Preparation · Reading(s) o Chapter 13: Promotion and Pricing Strategies o Chapter 14: Using Technology to Manage Information o Case Study 13.3: Pet Airways Handles Pets with Loving Care, found in WileyPlus o Case Study 14.1: Micros Systems Work on a Large Scale, found in WileyPlus · e–Activity o Use the Internet or the Strayer Library to research a recent situation that has caused a business, not–for-profit organization, or government agency to suffer from bad publicity. Be prepared to discuss. Activities · Discussions Evaluation · Assignment 4: Internet Technology, Marketing, and Security |
20
190 |
|
9 |
Preparation · Reading(s) o Chapter 15: Understanding Accounting and Financial Statements o Chapter 16: The Financial System o Case Study 15.2: BDO Seidman: Growing with the 20th |
|
|
|
Century and Beyond, found in WileyPlus o Case Study 16.3: New Harvest Coffee Goes Beyond Fair Trade, found in WileyPlus · e–Activity o Assume you are investing money for retirement. Select several investment criteria that are most important to you. Go to the MSN Money Website found at http://moneycentral.msn.com. Click “Mutual Funds” (under “Investing”), then choose either “Find top performers by category” or “Find using Power Search” located under “Fund Finder.” Select three mutual funds that most closely meet your investment criteria and research each fund’s average return for the past five years. Be prepared to discuss. Activities · Discussions Evaluation · None |
20 |
|
10 |
Preparation · Reading(s) o Chapter 17: Financial Management o Appendix C: Personal Finance Planning o Case Study 17.3: Comet Skateboards Rides the Triple Bottom Line, found in WileyPlus Activities · Discussions Evaluation · Assignment 5: Financial Management |
20
190 |
|
11 |
Preparation · Reading(s): None Activities · Discussions Evaluation · None |
20 |
|
Assignment |
Total Points |
% of Grade |
|
Assignment 1: Entrepreneurial Leadership |
100 |
9% |
|
Assignment 2: Competitive Strategies |
160 |
16% |
|
Assignment 3: Forensic Accounting in Practice |
160 |
16% |
|
Assignment 4: Internet Technology, Marketing, and Security |
190 |
19% |
|
Assignment 5: Financial Management |
190 |
19% |
|
Participation (22 discussions worth 10 points apiece) |
220 |
21% |
|
Total |
1,020 |
100% |
|
Points |
Percentage |
Grade |
|
918 – 1,020 |
90% – 100% |
A |
|
816 – 917 |
80% – 89% |
B |
|
714 – 815 |
70% – 79% |
C |
|
Below 714 |
Below 70% |
F |
Assignment 1: Entrepreneurial Leadership
Due Week 3 and worth 100 points
Using the WileyPlus resources, go to the “Five Guys Burgers and Fries: Ingredients for Success”
example.
Write a three to four (3–4) page paper in which you:
1. Determine how Five Guys’ philosophy sets it apart from other fast–food chains.
2. Analyze the original values for the start–up company and how it remains strong today.
3. Enumerate three (3) factors that contributed to Five Guys’ success in such a short time and what
effect, if any, external markets had on these factors.
4. Assess how ethical and social practices are part of the Five Guys’ culture and provide examples
to support your choices.
5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment.
· Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation’s economy.
· Use technology and information resources to research issues in contemporary business.
· Write clearly and concisely about contemporary business using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
|
Points: 100 |
Assignment 1: Entrepreneurial Leadership |
|||
|
Criteria |
Unacceptable Below 70% F |
Fair 70–79% C |
Proficient 80–89% B |
Exemplary 90–100% A |
|
1. Determine how Five Guys’ philosophy sets it apart from other fast– food chains. Weight: 20% |
Did not submit or incompletely determined how Five Guys’ philosophy sets it apart from other fast–food chains. |
Partially determined how Five Guys’ philosophy sets it apart from other fast–food chains. |
Satisfactorily determined how Five Guys’ philosophy sets it apart from other fast–food chains. |
Thoroughly determined how Five Guys’ philosophy sets it apart from other fast–food chains. |
|
2. Analyze the original values for the start–up company and it remains strong today. |
Did not submit or incompletely analyzed the original values for |
Partially analyzed the original values for the start–up company and how it |
Satisfactorily analyzed the original values for the start–up |
Thoroughly analyzed the original values for the start–up |
|
Weight: 22.5% |
the start–up company and how it remains strong today. |
remains strong today. |
company and how it remains strong today. |
company and how it remains strong today. |
|
3. Enumerate three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors. Weight: 22.5% |
Did not submit or incompletely enumerated three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors. |
Partially enumerated three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors. |
Satisfactorily enumerated three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors. |
Thoroughly enumerated three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors. |
|
4. Assess how ethical and social practices are part of the Five Guys’ culture and provide examples to support your choices. Weight: 20% |
Did not submit or incompletely assessed how ethical and social practices are part of the Five Guys’ culture; did not submit or incompletely provided examples to support your choices. |
Partially assessed how ethical and social practices are part of the Five Guys’ culture; partially provided examples to support your choices. |
Satisfactorily assessed how ethical and social practices are part of the Five Guys’ culture; satisfactorily provided examples to support your choices. |
Thoroughly assessed how ethical and social practices are part of the Five Guys’ culture; thoroughly provided examples to support your choices. |
|
5. 5 references Weight: 5% |
No references provided |
Does not meet the required number of references; some or all references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
|
6. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 6 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
Assignment 2: Competitive Strategies
Due Week 4 and worth 160 points
Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca–Cola and Pepsi–Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well–known pair of competitors.
Write a three to four (3-4) page paper in which you:
1. Determine how each corporate culture differs from the other.
2. Analyze three (3) ways that each unique culture has benefited by the other’s competition.
3. Speculate how each would continue to thrive if its current corporate culture would need to change in the near future. Be sure to state what change(s) you are speculating on and what led you to identify that possibility.
4. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Examine the private enterprise systems, drivers of change on the system, ethic and social responsibilities of business, and the requirements for success in today’s business environment.
· Analyze the factors that drive supply and demand, different types of market structures in a free
enterprise system, and factors of stability in a nation’s economy.
· Use technology and information resources to research issues in contemporary business.
· Write clearly and concisely about contemporary business using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
|
Points: 160 |
Assignment 2: Competitive Strategies |
|||
|
Criteria |
Unacceptable Below 70% F |
Fair 70–79% C |
Proficient 80–89% B |
Exemplary 90–100% A |
|
1. Determine how each corporate culture differs from the other. Weight: 20% |
Did not submit or incompletely determined how each corporate culture differs from the other. |
Partially determined how each corporate culture differs from the other. |
Satisfactorily determined how each corporate culture differs from the other. |
Thoroughly determined how each corporate culture differs from the other. |
|
2. Analyze three (3) ways that each unique culture has benefited by the other’s competition. Weight: 25% |
Did not submit or incompletely analyzed three (3) ways that each unique culture has benefited by the |
Partially analyzed three (3) ways that each unique culture has benefited by the other’s competition. |
Satisfactorily analyzed three (3) ways that each unique culture has benefited by the other’s competition. |
Thoroughly analyzed three (3) each unique culture has benefited by the other’s competition. |
|
|
other’s competition. |
|
|
|
|
3. Speculate how each would continue to thrive if its current corporate culture would need to change in the near future. Be sure to state what change(s) you are speculating on and what led you to identify that possibility. Weight: 40% |
Did not submit or incompletely speculated how each would continue to thrive if its current corporate culture would need to change in the near future. Did not state or incompletely stated what change(s) you are speculating on and what led you to identify that possibility. |
Partially speculated how each would continue to thrive if its current corporate culture would need to change in the near future. Partially stated what change(s) you are speculating on and what led you to identify that possibility. |
Satisfactorily speculated how each would continue to thrive if its current corporate culture would need to change in the near future. Satisfactorily stated what change(s) you are speculating on and what led you to identify that possibility. |
Thoroughly speculated how each would continue to thrive if its current corporate culture would need to change in the near future. Thoroughly stated what change(s) you are speculating on and what led you to identify that possibility. |
|
4. 5 references Weight: 5% |
No references provided |
Does not meet the required number of references; some or all references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
|
5. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 6 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
Assignment 3: Forensic Accounting in Practice
Due Week 6 and worth 160 points
Using the WileyPlus resources, go to the “Forensic Accountants: Fraud Busters” example.
Write a six to eight (6–8) page paper in which you:
1. Determine the most important five (5) skills that a forensic accountant needs to possess and evaluate the need for each skill. Be sure to include discussion regarding the relationship between the skill and its application to business operations.
2. Describe the role of a forensic accountant within a courtroom environment.
3. Analyze the legal responsibility a forensic accountant has while providing service to a business.
4. Research two (2) cases where forensics accountants have provided vital evidence in a case.
Summarize the cases and the importance of the forensic accountants’ role during each case.
5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Analyze the components of the basic financial statements, and conduct trend and ratio analysis to
assess a firm’s financial performance.
· Use technology and information resources to research issues in contemporary business.
· Write clearly and concisely about contemporary business using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
|
Points: 160 |
Assignment 3: Forensic Accounting in Practice |
|||
|
Criteria |
Unacceptable Below 70% F |
Fair 70–79% C |
Proficient 80–89% B |
Exemplary 90–100% A |
|
1. Determine the most important five (5) skills that a forensic accountant needs to possess. Weight: 20% |
Did not submit or incompletely determined the most important five (5) skills that a forensic accountant needs to possess. |
Partially determined the most important five (5) skills that a forensic accountant needs to possess. |
Satisfactorily determined the most important five (5) skills that a forensic accountant needs to possess. |
Thoroughly determined the most important five (5) skills that a forensic accountant needs to possess. |
|
2. Describe the role of a forensic accountant within a courtroom environment. Weight: 10% |
Did not submit or incompletely described the role of a forensic accountant within a courtroom environment. |
Partially described the role of a forensic accountant within a courtroom environment. |
Satisfactorily described the role of a forensic accountant within a courtroom environment. |
Thoroughly described the role of a forensic accountant within a courtroom environment. |
|
3. Analyze the legal responsibility a forensic accountant has while providing service to a business. Weight: 15% |
Did not submit or incompletely analyzed the legal responsibility a forensic accountant has while providing service to a business. |
Partially analyzed the legal responsibility a forensic accountant has while providing service to a business. |
Satisfactorily analyzed the legal responsibility a forensic accountant has while providing service to a business. |
Thoroughly analyzed the legal responsibility a forensic accountant has while providing service to a business. |
|
4. Research two (2) cases where forensics accountants have provided vital evidence in a case. Summarize the cases and the importance of the forensic accountants’ role during each case. Weight: 40% |
Did not submit or incompletely researched two (2) cases where forensics accountants have provided vital evidence in a case; did not submit or incompletely summarized the cases and the importance of the forensic accountants’ role during each case. |
Partially researched two (2) cases where forensics accountants have provided vital evidence in a case; partially summarized the cases and the importance of the forensic accountants’ role during each case. |
Satisfactorily researched two (2) cases where forensics accountants have provided vital evidence in a case; satisfactorily summarized the cases and the importance of the forensic accountants’ role during each case. |
Thoroughly researched two (2) cases where forensics accountants have provided vital evidence in a case; thoroughly summarized the cases and the importance of the forensic accountants’ role during each case. |
|
5. 5 references Weight: 5% |
No references provided |
Does not meet the required number of references; some or all references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
|
6. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 6 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
Assignment 4: Internet Technology, Marketing, and Security
Due Week 8 and worth 190 points
Using the WileyPlus resources, go to the “The Pepsi Refresh Project: Viral Marketing” example.
Write an eight to ten (8–10) page paper in which you:
1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
4. Research two (2) other businesses that have used Social Media Marketing to their advantage.
Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.
5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
· Use technology and information resources to research issues in contemporary business.
· Write clearly and concisely about contemporary business using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
|
Points: 190 |
Assignment 4: Internet Technology, Marketing, and Security |
|||
|
Criteria |
Unacceptable Below 70% F |
Fair 70–79% C |
Proficient 80–89% B |
Exemplary 90–100% A |
|
1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Weight: 15% |
Did not submit or incompletely evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. |
Partially evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. |
Satisfactorily evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. |
Thoroughly evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. |
|
2. Analyze the advantages of Social Media Marketing for business entrepreneurs. Weight: 15% |
Did not submit or incompletely analyzed the advantages of Social Media Marketing for business entrepreneurs. |
Partially analyzed the advantages of Social Media Marketing for business entrepreneurs. |
Satisfactorily analyzed the advantages of Social Media Marketing for business entrepreneurs. |
Thoroughly analyzed the advantages of Social Media Marketing for business entrepreneurs. |
|
3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. Weight: 20% |
Did not submit or incompletely assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. |
Partially assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. |
Satisfactorily assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. |
Thoroughly assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. |
|
4. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. Weight: 20% |
Did not submit or incompletely researched two (2) other businesses that have used Social Media Marketing to their advantage; did not submit or incompletely discussed how each of these businesses has utilized Social Media Marketing and did not submit or incompletely provided examples with your discussion. |
Partially researched two (2) other businesses that have used Social Media Marketing to their advantage; partially discussed how each of these businesses has utilized Social Media Marketing and partially provided examples with your discussion. |
Satisfactorily researched two (2) other businesses that have used Social Media Marketing to their advantage; satisfactorily discussed how each of these businesses has utilized Social Media Marketing and satisfactorily provided examples with your discussion. |
Thoroughly researched two (2) other businesses that have used Social Media Marketing to their advantage; thoroughly discussed how each of these businesses has utilized Social Media Marketing and thoroughly provided examples with your discussion. |
|
5. Speculate what impact Social Media will have business in the next decade and identify what skills you need to improve to take advantage of the changes. Weight: 15% |
Did not submit or incompletely speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes. |
Partially speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes. |
Satisfactorily speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes. |
Thoroughly speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes. |
|
6. 5 references Weight: 5% |
No references provided |
Does not meet the required number of references; some or all references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
|
7. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 6 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
Assignment 5: Financial Management
Due Week 10 and worth 190 points
Using Chapter 16: The Financial System in the WileyPlus resources, go to the “Interactive Case Study:
How News Lifts – or Sinks – World Stock.”
Create a ten to fifteen (10–15) slide PowerPoint presentation (be creative). Be sure to use the speaker notes for the details.
1. Select two (2) tech stock companies that attempted to make profits from rising consumer demand after the crash. Analyze how they attempted to make a profit after the crash and discuss any unethical practices.
2. Evaluate the change in consumer demand trends after the crash for each of the tech stock companies you researched. Provide examples with your evaluation and use graphics such as charts, when applicable.
3. Discuss at least two (2) strategies that multinational corporations (MNCs) can undertake in order to make profit by leveraging the growing consumer demand.
4. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Examine the components of the financial system including markets, financial institutions, the
Federal Reserve, and laws and regulations.
· Use technology and information resources to research issues in contemporary business.
· Write clearly and concisely about contemporary business using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
|
Points: 190 |
Assignment 5: Financial Management |
|||
|
Criteria |
Unacceptable Below 70% F |
Fair 70–79% C |
Proficient 80–89% B |
Exemplary 90–100% A |
|
1. Select two (2) tech stock companies that attempted to make profits from rising consumer demand after the crash. Analyze how they attempted to make a profit after the crash and discuss any unethical practices. Weight: 30% |
Did not submit or incompletely selected two (2) tech stock companies that attempted to make profits from rising consumer demand after the crash; did not submit or incompletely analyzed how they |
Partially selected two (2) tech stock companies that attempted to make profits from rising consumer demand after the crash; partially analyzed how they attempted to make a profit after the crash; partially discussed |
Satisfactorily selected two (2) tech stock companies that attempted to make profits from rising consumer demand after the crash; satisfactorily analyzed how they attempted to make a profit after the |
Thoroughly selected two (2) tech stock companies that attempted to make profits from rising consumer demand after the crash; thoroughly analyzed how they attempted to make a profit after the crash; |
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attempted to make a profit after the crash; did not submit or incompletely discussed any unethical practices. |
any unethical practices. |
crash; satisfactorily discussed any unethical practices. |
thoroughly discussed any unethical practices. |
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2. Evaluate the change in consumer demand trends after the crash for each of the tech stock companies you researched. Provide examples with your evaluation and use graphics such as charts, when applicable. Weight: 30% |
Did not submit or incompletely evaluated the change in consumer demand trends after the crash for each of the tech stock companies you researched; did not submit or incompletely provided examples with your evaluation; did not submit or incompletely used graphics such as charts, when applicable. |
Partially evaluated the change in consumer demand trends after the crash for each of the tech stock companies you researched; partially provided examples with your evaluation; partially used graphics such as charts, when applicable. |
Satisfactorily evaluated the change in consumer demand trends after the crash for each of the tech stock companies you researched; satisfactorily provided examples with your evaluation; satisfactorily used graphics such as charts, when applicable. |
Thoroughly evaluated the change in consumer demand trends after the crash for each of the tech stock companies you researched; thoroughly provided examples with your evaluation; thoroughly used graphics such as charts, when applicable. |
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3. Discuss at least two (2) strategies that multinational corporations (MNCs) can undertake in order to make profit by leveraging the growing consumer demand. Weight: 25% |
Did not submit or incompletely discussed at least two (2) strategies that multinational corporations (MNCs) can undertake in order to make profit by leveraging the growing consumer demand. |
Partially discussed at least two (2) strategies that multinational corporations (MNCs) can undertake in order to make profit by leveraging the growing consumer demand. |
Satisfactorily discussed at least two (2) strategies that multinational corporations (MNCs) can undertake in order to make profit by leveraging the growing consumer demand. |
Thoroughly discussed at least two (2) strategies that multinational corporations (MNCs) can undertake in order to make profit by leveraging the growing consumer demand. |
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4. 5 references Weight: 5% |
No references provided |
Does not meet the required number of references; some or all references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
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5. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 6 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
Weekly Course Schedule
The purpose of the course schedule is to give you, at a glance, the required preparation, activities, and evaluation components of your course. For more information about your course, whether on–ground or online, access your online course shell.
The expectations for a 4.5 credit hour course are for students to spend 13.5 hours in weekly work. This time estimate includes preparation, activities, and evaluation regardless of the delivery mode.
Instructional Materials
In order to be fully prepared, obtain a copy of the required textbooks and other instructional materials prior to the first day of class. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability.
Review the online course shell or check with your professor to determine whether Internet–based assignments and activities are used in this course.
Strayer students are encouraged to purchase their course materials through our designated bookstore MBS Direct. http://bookstore.mbsdirect.net/strayer.htm If a lab is required for the course, MBS Direct is the only vendor that sells the correct registration code so that Strayer students may access labs successfully.
Discussions
Students taking this course online are required to post their discussions to a weekly thread in the online course shell. To earn full credit in an online threaded discussion, students must have a total of 3 posts per discussion thread. Additionally, the posts must be made on two different days during the week. Please note: Material in the online class will be made available on the previous Thursday. As it is always possible that students could lose their work due to unforeseen circumstances, it is a best practice to routinely save a working draft in a separate file before posting in the course discussion area.
Professors hold discussions during class time for on–ground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours.
Assignments
A standardized performance grading rubric is a tool your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric.
Grades are based on individual effort. There is no group grading; however, working in groups in the online or on–ground classroom is acceptable.
Assignments for online students are always submitted through the online course shell. On–ground professors will inform students on how to submit assignments, whether in paper format or through the online course shell.
Resources
The Resource Center navigation button in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions.
Technical support is available for the following:
· For technical questions, please contact Strayer Online Technical Support by logging in to your iCampus account at https://icampus.strayer.edu/login and submitting a case under “Student Center,” then “Submit Help Ticket.” If you are unable to log in to your iCampus account, please contact Technical Support via phone at (877) 642-2999.
· For concerns with your class, please access the Solution Center by logging in to your iCampus account at https://icampus.strayer.edu/login and submitting a case under “Student Center,” then “Submit Help Ticket.” If you are unable to log in to your iCampus account, please contact the IT Help Desk at (866) 610-8123 or at mailto:IThelpdesk@Strayer.edu.
TurnItIn.com is an optional online tool to assess the originality of student written work. Check with your professor for access and use instructions.
The Strayer Policies link on the navigation bar in the online course shell contains academic policies. It is important that students be aware of these policies.
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