Web or Social Branding/Cause marketing Campaign Analysis 8-9 pages with APA style references. Paper topics can include environmental causes, climate change, wildlife causes, health issues, or proverty programs. National or global campaigns can use examined.
- Describe the campaign in some detail.
- Was the campaign successful or effective for the target audiences? Why or why not? Refer to articles or online sources to prove your points.
- Discuss at least three advertising or persuasive techniques used in this campaign.
- Was this campaign attacked as fake news or propaganda?
- What would you suggest to improve the ad campaign? Cite at least 5-10 sources in APA style. Be sure to cite some independent sources. Do not over-rely on the brand itself for information.
MATERIAL
Storytelling and Social Responsibility
Propaganda, Fack News and BOTS
https://www.marketingdive.com/deep-dive/
Corporate Social Responsibility (CSR) journal articles from MIT- https://sloanreview.mit.edu/topic/corporate-social-responsibility-sustainability/
https://youmatter.world/en/definition/definitions-sustainability-definition-examples-principles/
https://youmatter.world/en/european-green-deal-strenghts-weaknesses-lifestyle/
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